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Study Suggests TikTok May Not Be a Safe Space for Brand Communications

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a new study from University of Haifa in Israel found that TikTok is fast becoming a cache of extremist sentiment and hate speech. The study, conducted from February through May 2020, revealed far-right extremist content promoting fascism, racism, anti-Semitism, chauvinism and xenophobia, researchers said. From encouraging violence to promoting conspiracy theories and glorifying terrorist organizations, the 200 posts studied mirror the harmful content that Facebook, Twitter, YouTube and others have been grappling with for years.

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