8 Best Practices for PR Management of the Top 3 Social Platforms
Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook …...
View ArticleLessons for Communicators From Kmart’s Wildly Successful “Ship My Pants”...
Kmart's “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand. | MORE »The post Lessons for Communicators From Kmart’s Wildly Successful...
View Article9 Tips for Successful PR Execution of Native Advertising
“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s...
View ArticlePeeling the Curtain Behind Click-Through Rates For Social Channels
Who among this audience can be converted into a customer? For a growing number of PR pros, it’s the $64,000 question, particularly when it comes to how to valuate social media. | MORE »The post Peeling...
View ArticleNavigating The Social Media Terrain On Behalf of Highly Regulated Brands
Finding the sweet spot for your social channels is challenging enough for brands that don’t have to deal with a lot of regulation. It's an even bigger challenge for industries that are highly...
View ArticleFiring of NSA Twitter User Underscores Need for Employee Social Media Policies
When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account,...
View ArticleWhat Makes a Story Go Viral
This is what it takes to create the story that goes viral on social media. | MORE »The post What Makes a Story Go Viral appeared first on PR News.
View Article4 Tips to Measure the Success of Your Content Strategy
Establishing built-in metrics to measure the performance of a content strategy is key to its success. | MORE »The post 4 Tips to Measure the Success of Your Content Strategy appeared first on PR News.
View ArticleWedding Traditional PR Channels to Social Platforms Nets More Effective...
PR pros can be forgiven if they’re having a tough time convincing C-level managers about the value of social channels. Business decision-makers are still grappling with how to wrap some hard numbers...
View Article10 Takeaways from PR News’ Chicago Writing Boot Camp
Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago. | MORE »The post 10 Takeaways from PR News’ Chicago Writing Boot Camp...
View Article5 Tips to Get Your Brand’s Message in Front of Consumers on Cyber (Every)day
Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year. | MORE »The post 5 Tips to Get Your Brand’s Message in Front of Consumers on Cyber...
View ArticlePR Insider: American Airlines Offers a Lesson in Social Media
Airlines have a poor reputation for customer service, but American Airlines has recently fought to turn that around through social media. | MORE »The post PR Insider: American Airlines Offers a Lesson...
View ArticleStrategic Thinking Leads Choice of Social Tools for Boeing’s Gary Wicks
The surest way to stay connected in 2014 is through social media. But how do you stay connected in a constantly evolving media landscape? | MORE »The post Strategic Thinking Leads Choice of Social...
View ArticlePR Insider: What the UN and NGOs Can Learn from PR Pros
Here's how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations. | MORE »The post PR Insider: What the UN and NGOs Can Learn from PR Pros...
View ArticlePR Insider: Methods May Change, But Core Tenets Do Not
Does the spread of information distribution channels fundamentally change how PR outreach and content should be approached? | MORE »The post PR Insider: Methods May Change, But Core Tenets Do Not...
View ArticleFacebook at 10: How a Social Network Revolutionized Media and Communications
Facebook launched ten years ago today. In real time, that's not long ago at all. In digital time, it's ancient history. Friendster was the most popular social media network in 2004. Myspace was a year...
View ArticleTo Help Users Address Privacy Issues, Facebook Deploys a Cartoon Dinosaur
Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That...
View ArticleHow to Enhance Audience Engagement on Social Media
Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way. | MORE »The post How to Enhance Audience...
View Article4 Ways Social Media is Changing Brand Management
Online conversation has created a world where brands negotiate their public image with consumers daily. Many live, die or thrive by the social media sword. | MORE »The post 4 Ways Social Media is...
View Article5 Tips (and 1 Big Tactic) to Increase Social Media Engagement
Communicators need to focus on the little things that made each social platform so popular to begin with. Namely, the ability to communicate. | MORE »The post 5 Tips (and 1 Big Tactic) to Increase...
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