9 Takeaways From the 2023 PRNEWS Media Relations Virtual Summit
Nine key takeaways for PR pros from our Media Relations Virtual Summit. The post 9 Takeaways From the 2023 PRNEWS Media Relations Virtual Summit appeared first on PRNEWS.
View ArticleThe Year Ahead: Ethical AI Practices, Data-Driven PR and Prioritizing Human...
AI is here to stay, human interactions will be more important than ever and data-driven insights will take center stage for PR pros. Explore these 2024 predictions and others. The post The Year Ahead:...
View ArticleHow Corporate Communications Teams Can Turn Their CEOs into LinkedIn Influencers
In 2024, corporate communication teams can steer their C-suites in transitioning from occasional posters to proactive and influential personalities on LinkedIn. The post How Corporate Communications...
View ArticleWhat Communicators Can Learn From Gen Z’s Influencer Playbook
Our author explores what PR professionals can learn from of a pair of Gen Z influencers' approach to content creation and digital marketing. The post What Communicators Can Learn From Gen Z’s...
View ArticlePR Roundup: Nikki Haley’s Stunt, Adult TikTok Use, and Misinformation Lessons...
PR Roundup looks at a study that reveals how adults are using TikTok, Nikki Haley's "big announcement" trick, and how the nutrition industry is dealing with misinformation on social media. The post PR...
View ArticleHow to Counter a Deepfake Narrative With Crisis Communications
In 2024, it’s evident you need a deepfake scenario as part of your crisis communications plan, along with other disinformation management plans. Here are steps to take to ensure you can counter the...
View ArticleIn-Person Events Are Back: Supercharge Your Tradeshow Presence With Digital...
Last year alone, 72% of people held more in-person meetings and many of them raised budgets for attending events. With this increased attendance, new PR trends have emerged—from an influx in content...
View ArticleGet the Most Out of LinkedIn’s Data to Boost Your Thought Leadership Campaigns
Following are three recommendations to help you harness LinkedIn data to make faster and smarter decisions with greater ROI for your executive eminence programs. The post Get the Most Out of LinkedIn’s...
View ArticleSocial Search: How Users are Turning to Social Media for Information and...
If social search on the rise, how can brands integrate tailored social search strategies into their communications mixes? The post Social Search: How Users are Turning to Social Media for Information...
View ArticleSetting and Owning the Narrative: 3 Considerations for PR Practitioners
Setting and owning the narrative has never been more important, our author writes. The opportunity for practitioners is to utilize their understanding of narrative and apply it in a rapidly changing...
View ArticleWhy Companies Fail At Influencer Marketing
Companies cannot expect influencers to single-handedly strengthen their customer bases with the same expertise they’ve used to build their personal brands. The post Why Companies Fail At Influencer...
View ArticleTikTok Outlines 6 Fundamental Principles for Creating Compelling Short-Form...
At the 2024 Meltwater Summit in New York City last month, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling,...
View ArticleBiden Breaks His Own News, Bypasses Mainstream Media
Social media posts on Biden’s accounts instead of news alerts circulated the information first—something that is common to the world of sports and entertainment, but not as regular when it comes to...
View ArticleMeasuring Brand Reputation: Top Challenges, Tactics and Tools
PRNEWS’ final Digital Learning Series event, on Measurement and Data for PR, takes place August 14. We caught up with panelist and measurement expert Katie Paine, CEO of Paine Publishing, to discuss...
View ArticleLearning about Olympic Sports Sponsorship from Flavor Flav and USA Water Polo
There is only one Flavor Flav, but his activation with USA Water Polo provides a few key lessons for any company looking to grow its brand through meaningful sports sponsorships, including leaning into...
View ArticleThe Harris Campaign’s Subject Lines Slay It All
Writing an effective headline or email subject line is a target every PR practitioner has aimed for and missed at some time in their career. Meanwhile, the Kamala Harris presidential campaign is...
View ArticleHandling the PR Fallout From Social Media Algorithm Changes
The advent of social media was a game changer for marketers and PR practitioners to build narratives, promote products, enhance brand reputation and increase sales. However, there are challenges beyond...
View ArticleMedia Outlets to PR Pros: Pitch Multi-platform, Social-Friendly and Niche...
It is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message. The post Media Outlets to PR...
View ArticleThe PR and Marketing Effort Behind Chinese Laundry’s Taylor Swift Effect
Chinese Laundry CMO Sarah Zurell is on a mission to make the fashion footwear brand cool again—as it was in the '80s. And that, in her mind, meant they should be cool enough for Taylor Swift. Thanks to...
View ArticleNine PR Thought Leadership Strategies From PRNEWS’ Inaugural Event
Industry experts assembled at PRNEWS’ inaugural "PR Thought Leadership Strategies on LinkedIn" event Tuesday afternoon to share best practices and tips for writing posts, becoming a LinkedIn thought...
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