TikTok Outlines 6 Fundamental Principles for Creating Compelling Short-Form...
At the 2024 Meltwater Summit in New York City last month, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling,...
View ArticleBiden Breaks His Own News, Bypasses Mainstream Media
Social media posts on Biden’s accounts instead of news alerts circulated the information first—something that is common to the world of sports and entertainment, but not as regular when it comes to...
View ArticleMeasuring Brand Reputation: Top Challenges, Tactics and Tools
PRNEWS’ final Digital Learning Series event, on Measurement and Data for PR, takes place August 14. We caught up with panelist and measurement expert Katie Paine, CEO of Paine Publishing, to discuss...
View ArticleLearning about Olympic Sports Sponsorship from Flavor Flav and USA Water Polo
There is only one Flavor Flav, but his activation with USA Water Polo provides a few key lessons for any company looking to grow its brand through meaningful sports sponsorships, including leaning into...
View ArticleThe Harris Campaign’s Subject Lines Slay It All
Writing an effective headline or email subject line is a target every PR practitioner has aimed for and missed at some time in their career. Meanwhile, the Kamala Harris presidential campaign is...
View ArticleHandling the PR Fallout From Social Media Algorithm Changes
The advent of social media was a game changer for marketers and PR practitioners to build narratives, promote products, enhance brand reputation and increase sales. However, there are challenges beyond...
View ArticleMedia Outlets to PR Pros: Pitch Multi-platform, Social-Friendly and Niche...
It is imperative for PR pros to ensure that the essence of their story is flexible enough to work across multiple platforms while maintaining a compelling core message. The post Media Outlets to PR...
View ArticleThe PR and Marketing Effort Behind Chinese Laundry’s Taylor Swift Effect
Chinese Laundry CMO Sarah Zurell is on a mission to make the fashion footwear brand cool again—as it was in the '80s. And that, in her mind, meant they should be cool enough for Taylor Swift. Thanks to...
View ArticleNine PR Thought Leadership Strategies From PRNEWS’ Inaugural Event
Industry experts assembled at PRNEWS’ inaugural "PR Thought Leadership Strategies on LinkedIn" event Tuesday afternoon to share best practices and tips for writing posts, becoming a LinkedIn thought...
View ArticleHow Duolingo Entered the TikTok Ban Conversation Through a PR-Social Collab
As the potential TikTok ban came to a head last weekend, press coverage and social comments about the adoption of Chinese social media app Xiaohongshu (referred to as RedNote in the U.S.) took off....
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